Heading 1 – The quick brown fox jumped over

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Heading 3 – The quick brown fox jumped over

Heading 4 – The quick brown fox jumped over

BOLD Paragraph – The quick brown fox jumped over

Paragraph – The quick brown fox jumped over

Paragraph Link – The quick brown fox jumped over

Our recommendation is to label each response option with words that clearly define what each point means. Words are better than just numbers for several reasons. For example, if you provide a range of 1 to 5 without labels, then what does each number mean to the respondent. Additionally, labelling the first and last number in a scale, without labelling the numbers in between, still creates the issue of what the middle numbers mean.

Our recommendation is to label each response option with words that clearly define what each point means. Words are better than just numbers for several reasons. For example, if you provide a range of 1 to 5 without labels, then what does each number mean to the respondent. Additionally, labelling the first and last number in a scale, without labelling the numbers in between, still creates the issue of what the middle numbers mean.